Festo – Brand for Technology, Innovation, Education, Knowledge and Responsibility
| ISBN | 978-3-8343-3507-4 |
|---|---|
| Auflage | 1. Auflage 2021 |
| Seiten | 236 Seiten |
| Language | Englisch |
| Product Type | Book |
€39.00*
Ready for immediate shipment. Delivery time in Germany approx. 2-3 working days.
Note: As a corporate customer, you will receive a volume discount for orders of 10 or more copies. The books may only be used for personal use and may not be resold. For more information, see company licenses
Festo
Brand for Technology, Innovation, Education, Knowledge and Responsibility
What is the essence of a brand? How can it be expressed in a nutshell, and what are its salient characteristics? Logos, colours, shapes, lettering: a brand should of course be recognisable at first glance and at the same time unmistakable. But what actually brings a brand to life – and above all, what makes it future-proof in a world in motion between analogue climate change and digital transformation?
It is people who shape the Festo brand. Embedded in a globally active world community, they are brand ambassadors of a living network – a weighty term that brings with it responsibility. After all, the characteristics of a brand can only be perceived if they are an integral part of a company’s cultural substance. The brand thus also shapes people.
Where does the Festo brand stand, and where does it want to go? The family-owned company strives to develop sustainable solutions for people, animals and the environment and to set them on course for a responsible future. To fulfil this brand promise, Festo relies on the dimensions of technology, innovation, education, knowledge and responsibility.
